Brand Audit, Repositioning & Digital Experience
The project began with a comprehensive brand audit to identify the gaps between how the brand was being perceived online and the true essence, vision and craftsmanship behind Clara Daguin.
Through this process, we uncovered opportunities to strengthen the brand's narrative, visual consistency and digital presence. Based on these insights, we developed a refreshed brand direction, including updated visual assets, refined messaging and a clearer brand story designed to better reflect the unique world of Clara Daguin across customer touchpoints.
The website was redesigned to align with this new direction, creating a more immersive and cohesive experience that communicates the brand's identity with greater clarity and intention.
Beyond the visual transformation, the project also explored opportunities to improve visibility and customer experience through SEO recommendations, customer journey optimisation and strategic communication initiatives for both the website and social media channels.
BEFORE | ABOUT PAGE
BEFORE | COLLECTION
NOW | ABOUT PAGE
NOW | COLLECTION (interactive)
How can we work together? let's talk!
